Nordlicht: an identity that moves like the northern lights
We designed the movement first and found the logo inside it. No two versions of it are ever the same.
Rotterdam
Sam Okoye
Motion and film. Makes things move only when they have a reason to. Cooks a famous burnt pasta.
3 posts
A week in the studio
One meeting, a quiet Tuesday, burnt pasta and a two-hour talk about railway signs. A normal week, day by day.
Motion is not decoration
Motion should explain, direct attention and carry character. If it does none of those, it should not move.