Why every project still starts on paper
Paper is fast, honest and shared. Here is how an hour with pencils saves us days of polishing the wrong idea.
Journal
Notes from the studio on pricing, briefs, type and how we work.
7 posts
How we price a project, with real numbers
Fixed fees, a day rate, three options and the payment terms we never skip. Everything, in the open.
A week in the studio
One meeting, a quiet Tuesday, burnt pasta and a two-hour talk about railway signs. A normal week, day by day.
The typefaces that shaped our year
A sign face, a warm book face, a wide display face and a small rounded alphabet we drew ourselves.
Designing for slow reading
Line length, spacing, quiet and small signposts: how to design pages people read from the first word to the last.
What a good brief looks like
Describe the problem, not the solution. The five questions every brief should answer, and why budgets are not secret.